The world is crazy, no doubt about this. Just PR or not, The Paw Seasons lunch a Luxury Dog Holiday with a fabulous $73,578 price tag.

First the lucky dog must have a very generous and rich owner. Second the dog will be a king for two weeks as the Luxury Dog Holiday include:

– collection by The Paw Season’s hotel chauffeur
– suite including screen showing dog favourites (Lassie and 101 Dalmatians etc) accompanied by dog-friendly popcorn
– bespoke crafted doghouse replicating the dog’s own home by Bespoke Impact (helping avoid any chance of homesickness)
– personal chef – responsible for a daily menu consisting of doggy favourites
– local beach and countryside walks with Billy + Margot ice cream (suitable for vegetarian dogs) and games
– a running session with 400m hurdles Commonwealth and World Champion Dai Greene
– surfing lesson courtesy of Surf South West
– a day with author and TV dog behaviour expert Stan Rawlinson the Doglistener.
– reiki sessions with practitioner Rob Fellow (Master Teacher Member of the UK Reiki Federation)
– ‘Spa & Groom’ at The Pet Spa at Harrods, including: aromatherapy bath & body message; wash & fluff dry, and pedicure
– luxury wardrobe including Louis Vuitton collar; Bottega Veneta lead and Mulberry rain mac
– the dog’s owners receive a bespoke solid bronze car mascot of the dog as well as a portrait by artist Jo Chambers, and are kept updated throughout via Facebook and YouTube

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